About this site
builttofail.com was inspired by Brett MacFadden’s website and is based on the
Indexhibit structure championed by British designer Daniel Eatock. Thank you to them both.

Built to fail
Revolution, in any field, means the old stuff people used to do starts failing, and most of the new stuff
people try fails too. – Clay Shirky, TweetDeck, 1:34 PM April 21, 2010

Because without failure there is no success.

First lesson of juggling, let the balls drop.

Failure means done.

NEVER A FAILURE, ALWAYS A LESSON
Rihanna's collarbone tattoo, written backwards so she can read it in the mirror, W February 2010

"On the merits of successful failure...often it’s better to try on fourth down and fail—challenging
players to win—than do the "safe" thing and launch a kick. Never has the virtue of the failed fourth
–down try been better displayed than in the New Orleans Super Bowl triumph." – Gregg Easterbrook,
Tuesday Morning Quarterback, February 9, 2010

Copyright
All text, images, graphics, sounds, videos and other Copyright © 2010 Annie Feldmeier Adams.
All Rights Reserved.